How I landed consistent clients and had my best year in biz (and how you can too!)
The better it gets, the better it gets. đ
I saw someone post these exact words in a Facebook group the other day and I had a kind of full body, HELL YES, reaction to it.
In a way that even surprised MYSELF.
Because if you had told me three years ago Iâd be exactly where I am nowâŠ
⊠not only in my life
⊠but in my coaching biz, too
Well, I would have thought you were off your rocker.
Because I have literally created the life and biz of my dreams and it just keeps getting better.
Complete with a business that lights me up AND I find wildly fulfilling.
Clients that I absolutely ADORE and are getting incredible results.
And the most money the coaching business has ever made. EVER. (Toot! Toot!)
But it wasnât always that way. In fact, Iâll be honestâIâve done the work (both on my mindset AND on the actions themselves!) to get to this point, and while every day hasnât been rainbows and butterflies, it has been 1000% worth it.
But the biggest shift that lead to those consistent sales (that I wish someone would have just straight up told me a long time ago)?
Creating a marketing plan that I felt good about and doing the mindset work to show up for it.
Again.
And again.
And again.
Even when I wasnât sure it was actually working.
Even when I didnât feel like it.
Even when my brain was telling me all the reasons that I shouldnât (like that I didnât have enough followers, that my industry was oversaturated, that no one was paying attention, that it wasnât working, and the list goes on...).
But hey, easier said than done right?! Consequently, this is exactly what Iâm an expert at, and exactly what Iâll be helping you do in my Consistent Clients intensive.
But first, Iâm diving into exactly how I landed consistent clients and had my best year EVER in business (and how you can too!) because it is totally possible for you, even if it doesnât feel that way right now. I wish I would have known this info a long time ago and I'm pumped to share it with you now.
I created a consistent marketing plan
The truth is, if you canât tell me your marketing plan in a sentence or two, then itâs probably more complicated than it needs to be.
I see way too many clients coming to me with allllll the plans for how theyâre going to market their offerings.
The problem?
Theyâre not showing up consistently for ANY of them.
Itâs a newsletter post here or there.
A Instagram caption that may or may not mention what they do.
A Pinterest ad that theyâre not actually sure got them any leads.
Not to mention, when youâre trying THAT many things to make your business work, itâs almost impossible to tell what is ACTUALLY working.
Where did that lead come from anyway? What made them want to learn more?
Because if youâre not privy to that info, let me tell you, itâs almost impossible to recreate it.
Which means that youâre even further from a consistent marketing plan than you may have thought.
Thatâs why creating a consistent marketing plan that is specific to you and YOUR business is one of the first things I tackle with my peeps in my Consistent Clients intensive.
Because consistent marketing ALWAYS leads to consistent clients.
When I got really freakinâ clear on where and how I was showing up to market my business, everything shifted for me.
I no longer had that looming feeling that âI wasnât doing enough to market my biz.â
I no longer second guessed my plan or took twice as long to write my content marketing.
I no longer felt compelled to click on Facebook ads that were marketing me a different way to do biz.
Because I already had my plan and it was my job to keep showing up for it. Not to mention, thatâs when the results started to show up for me too.
I did the mindset work to stick to it
Once you have a consistent marketing plan, itâs your job to do the mindset work you need to take action on it consistently.
That might sound obvious, but youâd be surprised (or maybe you wouldnât be because youâve been there!) by how many people create a plan only to lose faith in it after a week and stop doing the damn thing.
And believe me, Iâve been there too.
But the same way you wouldn't buy a gym membership and expect to see results without ever stepping foot in the gym, you canât craft a marketing plan and expect to see results without ever taking action on it.
Which means creating a mindset plan for how youâre going to commit to it, another thing I help my clients with in my Consistent Clients intensive.
For me that looked like telling myself the mantra, âShowing up more ALWAYS equals more results.â
That was what got me through the scary in-between (between when I started showing up and started seeing results!). Well that, and a whole lot of the RIGHT support.
That was what made it possible to keep showing up even when I wasnât sure if it was working yet.
That was what made it possible to get my first client (and every single client after that for that matter!).
And it was the very same thing that made it possible to KEEP getting clients and to have my best year in biz ever.
Because I knew that if I wanted consistent clients, I needed to market consistently.
I listened to what my people are struggling with
âI donât even know what to talk about in my marketing.â
âI feel like everythingâs been said before.â
âI donât want to be one of those people thatâs just pumping the same message over and over again.â
Sound familiar?
Iâm just going to say it like it is. All of these are stories youâre telling yourself that are holding you back from becoming more visible.
And you canât exactly make sales in you biz if no one knows you exist. Makes sense right?
So letâs take a sec and talk about content marketing, which is an important part of my Consistent Clients intensive.
Your content is literally one of the easiest ways to connect with your people online. In fact, when you run an online business, itâs one of the FEW ways to connect with your people online.
So whatâs the best way to nurture that connection? Well, quite frankly itâs to get to know your people.
To make them feel seen, heard, and understood.
Which means you have to not only talk to your people, but you have to LISTEN too.
What are your people struggling with and how are YOU the solution to that problem?
You know how sometimes it feels like Iâm in your head?
Well, thatâs done by design.
When youâre freaking out about the social media algorithm and itâs your mindset around it thatâs holding you back from showing up at allâŠ
When youâre feeling like you never have any time for yourself and are feeling guilty that your home life gets in the way of your work life or the other way aroundâŠ
When you donât feel worthy of making more money or reaching new levels of success in your biz because of your relationship and thoughts about moneyâŠ
⊠Thatâs what I write, coach, and support you around every. single. time.
And of course, because Iâm so clear on what youâre struggling with itâs also what gets the most engagement AND helps you actually get the most results.
So your job is to get really freakinâ clear on what your people are struggling with and how you can help. THAT is what you should be speaking to in your marketing.
I got the right support
When I first started my business I was paralyzed with worry and fear about all of these things that âCOULDâ happen.
What if my clients hate me?
What if they want advice on something Iâm not an expert on?
What if. What if. What if.
It was absolutely painful how slow my progress was because I felt like every action I took forward, my mindset was knocking me three steps back.
And I get it.
Building a business pushes on your personal and professional development from both sides.
Which is why itâs so incredibly important to get the right support.
Iâll never forget the day my coach told me, âI think youâre actually afraid of being successful in this business.â
HA. Yeah, ok.
Was my split-second reaction.
But it took me about two seconds longer to decide she was exactly right.
Because underneath all those âwhat ifâ stories I was telling myself was this underlying fear that being successful in this business would mean that Iâd no longer have the time and freedom I had worked so hard to create for myself.
THAT was the underlying thought that was making it SO. DAMN. HARD. to take action.
And when I addressed THAT thought, when I got to the root of how more money in my biz would actually equal MORE time and freedom, that was when the consistent clients started to pour in.
Thatâs why itâs so incredibly important to get the right support in your biz.
That is why my clients have such incredible breakthroughs on our calls.
And THAT is why you need to book my Consistent Clients intensive, so we can get to the root of the thoughts that are holding YOU back from showing up consistently in your marketing and create a plan you can actually stick to, because continuing to do what I was doing wasn't going to get me my best year in biz ever, and it won't for you either.
Ready to book consistent clients?
If youâre someone who is tired of hearing all the business success stories, only to be left wondering⊠BUT HOW!? Then my Consistent Clients marketing intensive was quite literally created for you.
I know what it feels like to be trying all the things to get your business to work without a good idea of any ONE thing that is actually bringing in results.
But I also know that it is totally within your power to create a consistent marketing plan and do the mindset work to take action on it so you can book clients on repeat.
And it all starts with getting the right support.
If youâre ready to stop wondering when the next referral is going to walk through the door and instead generate more leads and land more sales than ever before, youâre absolutely going to want to join me for my Consistent Clients intensive.
During this 2-hour, one-on-one zoom coaching intensive weâll:
â Review your current marketing plan and Iâll give you specific feedback as to how you can make it even more impactful to generate leads and land consistent clients on repeat
â Get specific about how your marketing plan leads into your offers to close more sales than ever before (i.e. we'll get into the meat and potatoes of what this marketing plan is really all about â bringing in cash and clients)
â Do a deep dive on your mindset so we can shift the exact thoughts that are holding you back from taking action on your marketing plan and making more money
â Talk about exactly what you need to know to show up consistently and end 2020 with more clients and more money, rather than wishing youâd done better in biz this year
I mean, seriously think about it⊠Even if you get one client from this intensive, it would pay for itself several times over.
Donât miss this limited-time opportunity to create the plan you need to see consistent clients in your biz AND get a 20-minute BONUS call with me for additional support.
This is your LAST CHANCE to book your Consistent Clients coaching intensive today before this offer ends Monday, November 23rd at 5 pm MT!
So what are you waiting for!? Go ahead and grab a spot before this limited-time offer is gone for good.
Photography by Sandstone Creative