156 How to be a genuine ally and advocate for people of colour with Annie Gichuru

 

About this episode

Today we’re having an incredibly important conversation around how to be a genuine ally and advocate for people of colour.

We go deep on the topic of calling in and calling out (and the place for both). 

We talk about the desire to have a business that is culturally diverse and inclusive, plus how you can get started if that feels incredibly overwhelming.

And we work through the fears that may come up around saying the wrong thing, being misunderstood, or being afraid of what your friends and family might say.

If you’re looking to educate yourself around how you can build a business that is culturally and racially diverse, inclusive, and equitable—this conversation is an absolute MUST listen that is going to help you navigate this journey and create a business that truly aligns with your values.


Show notes

In this episode of the One Simple Shift podcast, I chat with guest, Annie Gichuru (@upliftingstudiostv) about:

  • Annie’s passion for representation through a racial justice lens and how she decided to found Uplifting Studios

  • How to be a genuine ally and advocate for people of colour

  • The topics of calling in and calling out, the difference between the two, and understanding the place for both

  • How to get started building a business that is culturally and racially diverse, inclusive, and equitable

  • Navigating the fear of saying the wrong thing or causing harm to people of colour

  • How you can go deeper with this work in a space dedicated to supporting online business owners to build culturally and racially diverse, inclusive and equitable businesses


Sincere Sales Call

Ready to sell in a way that feels really freaking good and converts better because of it? Of course you are!!

Join me for my absolutely free Sincere Sales call, where we’ll chat about the number one challenge you’re facing right now when it comes to sales and how you can shift it so you can keep your online business, not just running, but THRIVING.

Together, we’ll get specific about how your mindset is holding you back from selling your services (because trust me, if you're not getting the clients you want, your mindset is playing a part!) and what you can do to see more results!

You’ll leave the call with one simple, actionable step you can take now to boost your mindset and actually feel good about selling again and again!


About Annie Gichuru

Annie Gichuru is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build culturally & racially diverse, inclusive and equitable businesses.

Annie is also the Diversity, Equity and Inclusion (DEI) coach and consultant for The Beautiful You Coaching Academy where she supports trainees and coaches.

Annie is deeply passionate about representation through a racial justice lens and is an internationally certified life coach supporting migrant women of colour.

 
 
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157 Client Breakthroughs: The mindset shift that led to an $18k month with Carly Russell

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155 Myth Busting Series #5: “I don’t know how to get my next client” with Amanda Joyce Weber