53 Standing out online in a sea of sameness with Christine Blubaugh

It’s easier than ever to market your business online, but with that comes the struggle to stand out in a sea of sameness. If you’ve ever had the thought that everyone is doing what you’re doing or you don’t know what makes your biz special or unique, then this episode is for you. Because spoiler alert: it’s almost impossible to write content that speaks to that when YOU’RE not even sure. So today, we tell you the number one thing your message needs to stand out online. We chat about what the eff vulnerability means anyway and what most people get wrong about this concept. Plus, how to navigate being genuine in your content while actually selling your offers because yes, you can have both. If you’re ready to shift your mindset around writing content that stands out and actually generates warm leads and turns them into paying clients, even if others are doing what you're doing, then today’s episode is for you.