53 Standing out online in a sea of sameness with Christine Blubaugh
About this episode
It’s easier than ever to market your business online, but with that comes the struggle to stand out in a sea of sameness. If you’ve ever had the thought that everyone is doing what you’re doing or you don’t know what makes your biz special or unique, then this episode is for you. Because spoiler alert: it’s almost impossible to write content that speaks to that when YOU’RE not even sure. So today, we tell you the number one thing your message needs to stand out online. We chat about what the eff vulnerability means anyway and what most people get wrong about this concept. Plus, how to navigate being genuine in your content while actually selling your offers because yes, you can have both. If you’re ready to shift your mindset around writing content that stands out and actually generates warm leads and turns them into paying clients, even if others are doing what you're doing, then today’s episode is for you.
Show notes
In this episode, we chat about:
The best part about online marketing and the mindset shift you need to start showing up more in your content than ever before
The number one thing your message needs to have in order to stand out online and grow your business
How to know WHAT you should even be talking about to draw in more leads and turn them into paying clients
The real deal with vulnerability, what it means (and what it doesn’t!) so you can start showing up more confidently in your marketing
An amazing example of how Christine’s own vulnerability created more connection with her audience that resulted in more sales and what you can do now to create similar results!
How to navigate being real and genuine, while still talking about your offers and making sales
About Christine Blubaugh
Christine is a launch copywriter and content strategist who helps soulful online coaches, experts, and influencers to sell out launches and sign more clients by building genuine connections with their audiences online.
Christine writes sales copy for 6 & 7-figure program launches and teaches up-and-coming entrepreneurs how to create engaging content that wins hearts & opens wallets through her signature program - Social Posts that Sell.
When she’s not busy wrangling words, Christine can be found sipping green drinks, obsessing over Instagram feeds, and introverting like there’s no tomorrow.
Grab The Social Sales Roadmap (a relationship-first approach to selling on social media) right here.
