It dawned on me recently that I’m basically the “Target” of business coaches. 🎯 Now hang with me for a second here because this analogy totally works. It’s no secret that I love shopping at Target on the regular. I can definitely afford to shop elsewhere and yet, I derive a TON of joy from the experience. I’m serious, my husband refuses to go with me anymore because we’re there for too long. 😂 I’m not sure there’s anywhere else that has an experience quite like it. I mean, that price point, that design, that level of curation… is all that makes it what it is. And the thing is, I don’t have to be anyone other than myself to enjoy Target… I can go in my sweaty workout clothes and feel right at home. It’s attainable and approachable—part of the reason it feels special. And the same is true in my business.

Comparisonitis can run DEEP this time of year. One post from a friend hitting those big number goals that seem so far away for you... An infinite scroll of people doing exactly what it is that you’ve been thinking about doing for years... Seeing someone reach a massive amount of success really quickly, only to wonder what it is that they know and you don’t... Reading the wrong words at the wrong time and causing you to question if you really have what it takes to make this business of yours work... I hear it ALL. THE. TIME. on my coaching calls.

Don’t get me wrong, I’ve had some really strange sales calls over the years. But hey, it makes great content, so I’m not exactly mad about it. 😜 I distinctly remember one in particular where the lead was baking cookies during the zoom call, so she didn’t turn on her camera until halfway through. Yes, really. I can’t make this up. I thought perhaps that would be the turning point in the call, we’d be able to gain some traction… Whelp, I thought wrong.

One of the first courses I purchased in my online business was an Instagram course that was designed to help you generate more leads. I distinctly remember one of the first modules we were given... “Give your audience more tips and tricks.” What the what!? I remember thinking.

Selling is actually really simple. I know, I know. Hearing that makes you want to roll your eyes HARD. Like really. The same way you do when your friend Jessica just tells you she “just has a really fast metabolism” while popping that chili cheese fry in her mouth.

Comparisonitis can run DEEP this time of year. One post from a friend hitting those big number goals that seem so far away for you... An infinite scroll of people doing exactly what it is that you’ve been thinking about doing for years... Seeing someone reach a massive amount of success really quickly, only to wonder what it is that they know and you don’t... Reading the wrong words at the wrong time and causing you to question if you really have what it takes to make this business of yours work... I hear it ALL. THE. TIME. on my coaching calls.

Lately my Future You clients have been having some serious breakthroughs… And not only have their businesses taken huge leaps forward, but their lives look so much different now too. They’re basically different people. All because they did the mindset work necessary to think different, be different, and see different results. I had a client tell me, “I feel like I haven’t really done that much this week. It’s all been up here,” she said as she pointed to her head.

“I just don’t know HOW to actually get clients.” “I feel like I’m at the whim of referrals.” “I want to get to a point where I don’t have to worry about where the next client is coming from.” “It feels like my business is always in feast or famine.” Oof. I’ve been there. In fact, these are some of the most common things I hear on my free Sincere Sales coaching calls. Lucky for you, I’m also amazing at helping you shift those thoughts so you can start feeling more connected to generating leads and start closing sales in a way that actually feels good.

When I first started pivoting from design to coaching, I was downright terrified about money. I knew that THIS was the work that I was meant to be doing in the world. I was scared that I’d never be able to get enough clients to make it work. I was scared to pivot away from the five-figure design projects in search of something more fulfilling. I was once again scared of leaving something that felt safe in pursuit of the unknown.

If you aren’t getting the kind of inquiries you want in your biz, there’s a good chance you aren’t getting SPECIFIC enough in your marketing content. Cue crickets. I know this can be a difficult concept to wrap your mind around so here’s what I mean...There’s a kid in our neighborhood that does odd jobs. He’s a high school student and he’s been posting about it pretty regularly on Next Door (which is like the neighborhood version of Facebook). Props to him for getting visible and putting himself out there, because we all know how essential that is to running a successful and sustainable business, let alone just making some extra money on the side.