Three ways you may be sabotaging your sales (plus how to shift it!)
We all do some suuuuuper cute things when we’re baby business owners. And I call them “super cute things” because that’s just about all you can say for them. One of these super cute things I did back in the day (we’re talking six years ago at this point) was a series of posts that I called The May Morning Edit. While not entirely without strategy, the general idea was that each day in May I would post a photo and journal prompt for others to answer and share using the hashtag #maymorningedit. This was back when I was longing to pivot my design studio of 3 years to land my very first coaching clients, without the teensy tiniest clue HOW to actually become known for something entirely different. It was the good ol’ days when Instagram was more about sharing aesthetic photos of your lemon poppyseed pancakes and less about 6-second reels that take 45 minutes to make. Ahh, this post makes me feel like an Elder Millennial in the best way.
Three questions to ask yourself to hit that first $20k month
If nobody has told you lately, that future version of yourself that you spend hours upon hours dreaming about can become your reality—probably way faster than you might think. You know the version… The one you envision sitting on a balcony, sipping Chardonnay, watching the sun sink behind cotton candy clouds without a worry about where the next client is coming from. The version of you that has left her draining 9-5 career in finance or design or marketing behind to replace it with a self-run business that brings in triple what her old paychecks were and doesn't need to ask for a day off when she wants it. That version is Future You. You can become her by cultivating the mindset to take more of the right actions in your business—and despite what you may believe right now, it’s likely closer than you think.
The permission you didn’t know you needed to show up and SELL
One scroll of IG can have your head spinning with five million new ideas of how to sell the “right” way – approximately four hundred and ninety-nine million of which you don’t have the time or capacity to take action on at this exact moment. And honestly, who does? I know it can feel confusing AF because the truth is that there’s a place for all of it. There’s a place for every sales strategy. And it ALL works if you work it. So the question becomes… what is it that works for YOU? Today, I’m sharing three game-changing mindset shifts that are the permission you didn’t know you needed to SELL (and feel really damn good doing it!) so you can close more of them.
The mindset that has supported my clients in growing from $2k to $20k months
It might feel like there's some secret that the online business space is keeping from you. If there wasn't, you totally would have hit that juicy $20k month or booked out your client roster for the remainder of 2023 already, right? Well… What I've learned from being in the online space since 2015 (so freaking crazy that it's already been that long) is that there is no secret. But what I've found to be true in building my own six-figure business and helping my amazing Future You clients do the same is that there isn't just one thing. I’m dishing out exactly how powerful mindset support can be, and how I’ve helped multiple clients in growing from $2k to $20k months.
How to stop spinning your wheels and move past mindset blocks faster
When my Future You client, Marion, first came to me, she was convinced she had a systems problem. After chatting for a while, we discovered that what was hidden under all those systems and processes was this: She felt like once she got her automations in place (thus creating the feeling of a white glove service), she could justify charging what she wanted to charge. The truth was, she didn’t need all those automations in place, and, actually, it would be a higher level of service for her to give her clients more one-to-one attention and touch points of connection with her. She came back two weeks later having booked a $7k project. If I could scream one message from the rooftops, it would be that MINDSET IS SO FREAKING IMPORTANT.
The mindset to build a six-figure business you love
Last August, I sat down to crunch numbers and realized that I was on track to hit six figures for the first time in my coaching business. As I celebrated with a HUGE grin and an "OMG! We've almost made it!" shouted out loud to Ollie, I realized how little the "you love" part is talked about. Building a beautiful, balanced life and successful, thriving six-figure business is about so much more than what you see when you open your banking app – and it goes so much deeper than just finding the right systems and strategies. In this blog, I am sharing three powerful things I've learned that will support you in building a six-figure business you love.
How to create an unstoppable sales process with three simple mindset shifts
The last product I recommended to a friend was a seamless thong from Bombas. Look, I've never been much of a thong person. Perhaps, TMI, but hey, we're all friends here. But I wasn't just like, "It's good. You should get it." I told her EXACTLY what it was that I loved about it. The product wasn't even mine, and yet all my energy was behind telling her how amazing it was. But the thing is, I wasn't trying to convince her either. I already KNEW that if it had been THAT life-changing for me, it couldn't help but make her life better too. Think back to the last time you recommended a product to a friend. Is the way you recommend a product to a friend anything NEAR what you bring to your own sales process?
3 mindset shifts to make your sales process feel GOOD
Your sales process should feel good. When I say good, I mean it should be radiating with the same type of warm and fuzzy feelings that you have when you’re doing the things that make you feel MOST like yourself. The things that help you to return to your core magnetism—who you are at your core before life and societal programming told you otherwise. For me personally, it’s those evenings soaking in the hot tub while the sun dips down under the Colorado mountains, sipping on a sauv blanc, reading a Liz Gilbert novel that is the epitome of feeling good. But if those kind of warm and fuzzy feelings seem like they couldn't possibly coexist with the word “sales” then you’re absolutely going to want to keep reading because I’ll be the first to tell you that it wasn't always this way
Shift these 3 beliefs for more sales this month
This all started because my dog, Ollie, has a crush on the neighbor's dog. It's cute (you could call it puppy love 😜) because they love to escape and visit each other. One afternoon, the neighbor's dog got out, and I walked her home. When I got to their house, I saw this beautiful patch of grassy area, and it lit a fire under my a**. If you're new (hi!), my husband Brian and I live in Colorado, and we've been renovating our home since 2015. Next to our house is what can only be described as a dirt patch (glamourous, I know 😉). I was so inspired by the neighbor's yard that I told Brian we were going to give our dirt patch a makeover, transforming it into an awesome grassy area. Now, in all honesty, I had a few things going against me.
🍍Piña coladas, making sales, and landing clients
There I was, piña colada in hand, sinking deeper into my lounge chair as I took in the scene and sipped my icy beverage. The umbrella was in juuuust the right position— fully in the shade but still feeling the sun’s glow on my skin. The light danced on the surface of the pool as though it was the Universe giving me that knowing look that I’d finally surrendered to full-on vacation mode. The beach jams were pumping and the buzz of chatter and splashes filled the air. Yes, vacation looks good on me, I thought to myself as I snapped a selfie in the Instagram app.
What I’ve learned from my worst sales call ever (to get more “hell yes” clients!)
Don’t get me wrong, I’ve had some really strange sales calls over the years. But hey, it makes great content, so I’m not exactly mad about it. 😜 I distinctly remember one in particular where the lead was baking cookies during the Zoom call, so she didn’t turn on her camera until halfway through. Yes, really. I can’t make this up. I thought perhaps that would be the turning point in the call, we’d be able to gain some traction… Whelp, I thought wrong.
✨ The mindset and energetics of my $16k month
I have to call myself out here… I’ve been holding out on you. I’m constantly encouraging my clients to become more comfortable bragging, sharing their wins, and telling people why they’re the MOST amazing to work with because people literally don’t know if you don’t tell them! And yet, I’ve been holding myself back from doing exactly that. And it’s time to shift it. I’m celebrating that January was a $16k cash month for me (far more if we’re talking sales but I’m a fan of counting actual cash in hand!). 🎉🍾✨
Not sure what to post? Steal these 5 prompts for gaining visibility and generating leads
One of the first courses I purchased in my online business was an Instagram course that was designed to help you generate more leads. I distinctly remember one of the first modules we were given... “Give your audience more tips and tricks.” What the what!? I remember thinking.
✨ I’m letting you in on five sales strategies you can implement today to land that first or next client
“I feel like clients just show up out of thin air but there’s no consistency to it.” “It feels like my business is always in feast or famine.” Oof. I’ve been there. In fact, these are some of the most common things I hear on my free Sincere Sales coaching calls. Lucky for you, I’m also amazing at helping you shift those thoughts so you can start feeling more connected to generating leads and start closing sales in a way that actually feels good.
✨ Pouring into yourself first—my biggest takeaways from my best EVER year in business
I want you to know, it’s ok if you didn’t hit the ground running this year…When the alarm went off at 6 am I knew I needed more time. More time to pour into me. A younger version of myself would have pushed through. Would have gotten out of bed. Would have suffered through the workout. Would have beat myself up for feeling so tired as I wrote marketing content anyway. But this year I’m committed to more ease.
Commit to this short and sweet mindset practice this year to hit your next-level income goal
Mindset work used to feel vague and fluffy to me. There I said it. Maybe you’re there now? I just didn’t understand what it actually WAS and how it was going to move me closer to the business results that I wanted.
The top 5 myths in goal-setting for next year (and the mindset to cultivate instead to hit your next income goal!)
Honestly, I roll my eyes at the Facebook ads that pop up in my feed promising an “exact formula for massive business growth.” It’s so tempting (because hello, you’re only human!) to want an easy solution to skyrocket your business—whether that be visibility, sales, retention, the list goes on.
✨ How to stress less in your biz this holiday WITHOUT sacrificing results
There was a time when going on an epic vacation for the entirety of December (hellloo, currently traveling to Thailand and the Maldives!) would have freaked me the eff out. Anddd I’m guessing that if you’ve been in business for a bit, you’ve probably had a glimpse of those thoughts as well as you prepare to take time off for the holidays...
The top 5 reasons you aren’t booking consistent clients (and how to shift them ASAP!) ✨
When I first started my design business, I felt like I was at the whim of everyone else. Sure, I had landed a few projects here or there through referrals, but it never felt sustainable. I’d lay awake at night mentally tallying how long I’d be able to keep myself afloat without another client.
How I support my clients in moving forward faster and hitting their best income months✨
It dawned on me recently that I’m basically the “Target” of business coaches. 🎯 Now hang with me for a second here because this analogy totally works. It’s no secret that I love shopping at Target on the regular. I can definitely afford to shop elsewhere and yet, I derive a TON of joy from the experience. I’m serious, my husband refuses to go with me anymore because we’re there for too long. 😂 I’m not sure there’s anywhere else that has an experience quite like it. I mean, that price point, that design, that level of curation… is all that makes it what it is. And the thing is, I don’t have to be anyone other than myself to enjoy Target… I can go in my sweaty workout clothes and feel right at home. It’s attainable and approachable—part of the reason it feels special. And the same is true in my business.